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Lynda Resnick began her career at age 19, when she founded a full-service advertising agency. Successfully running this business so early in her career enabled her to gain invaluable marketing experience that, coupled with her entrepreneurial tenacity, has been the hallmark of her 40-year career. She and her husband own POM Wonderful, Paramount Farms and Paramount Citrus Companies, making the Resnicks the largest farmers of tree crops in the United States. As such, they operate the nation′s largest orchards and processing plants for pomegranates, oranges, lemons, almonds and pistachios. The Resnicks also own Teleflora, the world′s leading floral company. In 2004, the Resnicks acquired Fiji Water, which is now the second-largest imported bottled water in the United States, with sales increasing over 300 percent since acquisition. Resnick is on the executive board for the UCLA Medical Sciences; the Prostate Cancer Foundation and the Milken Family Foundation; and the Aspen Institute, for which she chairs the Communications Committee. She is also executive vice president of the Los Angeles County Museum of Art′s board of trustees. She was named "Person of the Year 2003" by California Gov. Gray Davis.

Panel:
Rewriting the Rules of Marketing: How to Reach Today's Busy, Harried, Selective and Ultra-Critical Consumers

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