Global Conference 2007 | Peter Arnell
Peter Arnell
Founder and Chief Creative Officer, Arnell Group
Peter Arnell is Founder and Chief Creative Officer of the Arnell Group, a wholly owned subsidiary of Omnicom. Founded in 1980, the Arnell Group is a world-renowned design and brand-creation firm specializing in product innovation and experiential design, from first concept to market solution. Areas of expertise are experiential design, product and brand innovation, industrial design, graphic design, packaging design, new-media integration, communications and retail presence. An architect and designer by training, Arnell formed the Arnell Group Innovation Lab in 1999 to place invention and innovation at the forefront in a collaborative laboratory for corporations interested in design for next-generation products and experiences. Arnell earned a degree in architecture at Columbia University and a degree in design at Princeton University.
Panel:
Rewriting the Rules of Marketing: How to Reach Today's Busy, Harried, Selective and Ultra-Critical Consumers
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