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Global Conference 2008 | Max Azria
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Speaker's Biography:

Max  Azria
Max Azria
Chairman, CEO and Designer, BCBGMaxAzria Group Inc.

Max Azria is Chairman, CEO and Designer of BCBGMaxAzria Group Inc., which he founded in 1989. Redefining the designer apparel category by offering innovative, high-quality clothing at contemporary price points, Azria broke ground when he launched the company, which is named for the phrase bon chic, bon genre, Parisian slang meaning "good style, good attitude." The brand represents a true combination of European sophistication and American spirit. In 1996 Azria began to expand his product categories and initiated the formation of a global branding corporation. Today BCBG Max Azria Group designs, develops, produces and markets complete collections of women's ready-to-wear and accessories, and select categories for men, each known for being on the forefront of fashion, creativity, quality and style. The group is one of the worldwide leaders in ready-to-wear, encompassing an impressive portfolio of 18 brands, including BCBG Max Azria, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, BCBGirls and BCBGeneration, among others, and a retail and wholesale network that includes more than 1,000 boutiques and 13,500 points of sale throughout the world.

Panel:
Stimulating Sales: Retailers Adapt to a Changing Economy

 


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